The Obama re-elect SuperPac reworks (modestly) the Ampad melodrama of the 1990s with regard the Bain closing, this time with a well-spoke working class Hoosier, Mike Earnest, in order to underline the attack line that a vote for Mitt Romney is a vote for doom. Lots of doom. Love the snow-coated opening shot of the rail line by the abandon plant in Marion, Indiana -- like an outtake from "The Road." Both camps use "Road" imagery effectively, the cold, vast, wintry wasteland of post-post industrial America, after the pandemic of Bainism or Obamanomics, depending on the client. Puzzle why OFA and its allies think they need to go over-the-top this early to assert that Romney is death to the American middle class. The message may be troubled. Mitt Romney might look like the plant owner, but he also looks like the guy who means to make money; and if closing and moving the product to the "China price" is the necessity of the moment (early China growth 1994-2001), then make it so. American wants a chief executive who belongs to the Bottom Line Party. Also note that Bain is not mentioned, not ir the private equity blitz of the last month. Once burned, twice burned, change emphasis? Now the attack on Romney is entirely and only on the basis of the Ampad scenario of the Red State of Indiana? Also, this still appears to be a video aimed at turnout of the bluest of the blue team. Nothing about it suggests outreach to the Independents. POTUS calls Mitt Romney the clever "pioneer" of "outsourcing." Strange logic, to concede to the opponent a positive word such as "Pioneer" -- closely associated with the American dream of our forbears. The irony of the word "outsourcing" is lost on the jobless. "Outsourcing" is how small business prospers these days if it can find S&P 500 clients who will steer work its way. (Don't we all want to see how the dystopian romance, "The Bain," renders modern America into Mad Max's "Thunderdome.")